Made in Australia:
Behind the Mac.

Made in Australia. Behind the Mac was a celebration of the burgeoning Australian creative community. Featuring a range of talent from musicians, filmmakers, illustrators, designers, animators, typographers, dancers and creative technologists, we selected creatives from all over the country. The campaign had a huge cultural impact and was one of Australia’s most positively received campaigns ever created.

✏️ Role

I joined Apple Sydney Interactive team as a Lead Product Designer. My role stretched from strategy and user experience to creativity and user interface design.

🚀 Output

• Made in Australia, Behind the Mac. Website launch. UXD

• Apple.com.au Site Enhancements.

• Art direction & Design: 360 integrated campaign. Social, Indoor, Out door.