Trace

Is a Sydney based fast growing tech startup, their mission is to help individuals and businesses on their journey to net zero. With Trace you can measure, reduce & offset your carbon emissions. Then, share your positive story with the world to amplify your impact.

Trace website

✏️ Role

  • Lead product Designer: Delivered and managed the user experience & user interface practice.

  • Worked closely with Trace’s CTO, Product manager and Tech Lead. to define the scope of the engagement, pipeline and product design delivery strategy.

  • 2.5 years engagement at a part time capacity: Rolling retainer of 75hs monthly.

🚀 Output

  • Trace Brand System

  • Trace public site. Launch & releases.

  • Trace Dashboard for business. Case study below

  • Trace Motion & Social Content

Case Study

User Onboarding. UX.

Insight: More Businesses & Employees are conscious about our impact on Planet Earth. *Sustainability consultancy costs, 25K; In depth business analysis takes 6m+.

CVP: Trace makes it easy for businesses to develop & implement sustainability strategies.

Task: The first step is to understand your carbon footprint. And, become carbon neutral. How can we optimise the funnel, reduce friction, increase sign-ups?

 

Approach:

  • Requirements & objectives

  • Current state review

  • UX heuristics review

  • Competitor analysis

  • Planning & Scoping

  • User flow

  • Information architecture

  • Content Matrix

  • Low fidelity screens

  • Results

User experience heuristic review
of current state

User flow

trace onboarding flow 2.jpg
trace onboarding flow.jpg

i.a.

Low fidelity UXD

Trace.com/Business

Get started form

Login

Customer Dashboard. New user.

Welcome scree, How to?

Onboarding form: Data period

Onboarding form: Locations

Onboarding form: Locations / modal

Onboarding form: Commute

Business Profile: Yearly reporting data

Results

TBC.

Ways of working

I follow the double diamond creative process. The whole process is guided by customer activity, pain points and feedback. Agile methodologies. Research, Design, Learn, Repeat.

  • Inception phase: question and inform the product brief, set requirements, business objectives and get backing from the business to kickstart the initiative. 

  • Research & discovery: Diverging. Testing strategy. Quantitive & Qualitative. Continue to refine data findings to support design thinking.

  • Concept: Draft hypothesis and validate with customers. Test, iterate, test, etc. 

  • Define: Consolidate learnings, enhance designs. Play back to business. Get ready to roadmap.

  •  Development: Technical Design for development. Build, test, iterate.

Next

Qantas Wellbeing